I’m considered a hybrid author. I’ve been with big publishers, smaller e-first presses, and now indie. In my experience, the only certainty with marketing is that the playing field is constantly changing. One year we’re all pushing Yahoo forum groups, then Myspace, now Facebook.
Yes, self-publishing has made it easier to put out a book, but keeping a consistent income in light of industry changes, marketing ups and downs, and what feels like a flooded marketplace can be difficult. There are many things we can’t control.
So what’s an author to do when faced with this journey? Having allies to navigate the waters will make flowing with the changes easier.
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